Ashby is the CFO of Kobie Marketing, a loyalty marketing company based in St. Petersburg, FL that runs programs for Verizon, GAP, Best Buy and many others. He is responsible for all financial and administrative functions at Kobie Marketing. In this role, he and his team work closely with the rest of the Kobie Team in the development and monitoring of annual budgets, monthly and annual financial reporting, providing financial analyses for proposed programs and RFP’s, coordination of benefits, compensation, and staffing needs.
Ashby began his career in auditing at Ernst & Young LLP in Atlanta, GA and his experience includes auditing, financial management, mergers and acquisitions, business development, construction, bartering and litigation consulting. Ashby worked in the barter industry for a number of years in a retail exchange in Atlanta, GA. He has served on many boards in the past including Builders Association of North Central Florida and Tradebank International. He currently serves on the board of the Tampa Bay Technology Forum.
Ashby holds a Bachelor’s degree in Accounting and a Master’s degree in Business Administration from Mississippi State University.